With a boom of consumer awareness in relation to the environmental influence of our behaviours, different organisations are carrying out sustainability in their firm operations: right here are a couple of insightful instances.
One among the areas that has absolutely taken into consideration the importance of sustainability in business is that of energy. While in the past century we actually have been relying predominantly on fossil-based sources of power, we actually have recently grasped only how considerable an influence they can actually have on the environment, driving some significant power suppliers to gradually shift to even more sustainable practices. In the case of EDP’s activist shareholders, for instance, there has been a strong assistance towards the use of renewable resources alternatively, with the firm concentrating on wind and sunlight as sources for a tremendous amount of their operations. In any list of environmental trends one may come across, renewable energy would certainly be mentioned, as a wonderful example of how a company can adapt to newer scientific and scientific developments that allow to collaborate with the earth we live in rather than work against it.
The most prominent of the consumer sustainability trends that has been observed lately is indeed linked to waste. Clients and brands alike are becoming aware of what variety of influence throwaway products can actually have, especially in terms of packaging, leading to a trend of much more easily recyclable avenues. If one was to identify key trends in sustainability, they would find a key instance in the large shift there has been in the last couple of years in terms of disposable plastic bags, with entities like Waitrose’s governance aiming to fully do away with the product and replace it with biodegradable alternatives or encouraging customers to take their own reusable bag. With this type of move becoming something that is actively backed by the authorities, trying to reduce the waste quantities at a nationwide level, we can hope that other chains will follow with similar projects.
An marketplace which has observed a considerable consumer demand for sustainable products is the fashion sector. With patterns and concepts altering therefore regularly, the last decade has brought a trend of particularly high production amounts, with individuals buying more items but then ending up utilising them only one or two times before discarding them. Following the awareness of such a behaviour, the younger generations have actually initiated to attempt to purchase less pieces or ones that would be more versatile, or even look out for brand names that would utilise sustainable practices or materials. Figures like Banana Republic’s parent firm know the connection between millennials and sustainable fashion, and actually have invested in the employment of alternative materials with lower environmental impacts compared to much more traditional ones such as cotton. As potential consumers could be actively hunting for this type of functions, other brands will hopefully imitate projects of this type.